Search engine common vocabularies

  1. SEO : Search engine optimization
  2. SEM : Search engine marketing
  3. PPC : Pay per click
  4. CPC : Cost per click
  5. CPM : Cost per mille, cost per thousand impression
  6. CPI : Cost per impression
  7. CPL : Cost per lead
  8. CPS : Cost per sale
  9. CPT : Cost per time
  10. CPA : Cost per action
  11. CTR : Click through rate
  12. VPA : Value per action
  13. CRO : Conversion rate optimization
  14. ROI : Return on investment
  15. ROAS : Return on ad spend
  16. SMO : Social media optimization
  17. ORM : Online reputation management
  18. SERM : Search engine reputation management
  19. OIM : Online identity management
  20. SERP : Search engine results page